Do not challenge the death. Stay at home.
A viral video from Malaysia is using the Ghanaian pallbearer meme to deliver an important coronavirus public health announcement — as well as a hilarious horror film.
Created by ad agency 75insanity, “How To Summon The Death” follows an unfortunate man (played by in-house actor HauYen Tan) who is relentlessly dogged by the ominous EDM strains of Tony Igy’s “Astronomia.” The song is a reference to the popular video meme of Ghanaian pallbearers dancing while carrying a casket, which is frequently used to imply imminent death.
Though the funky funeral footage originally came from 2017 and stories, the lively pallbearers only rose to meme status this year. It’s a very on-brand meme considering the year 2020 has been. Read more…